missguided.co.uk commissioned me to produce and direct their Spring/ Summer 2013 collection teaser. The shoot which took place at Media City’s Dot Factory, was simply shot against pink and yellow brick walls and psychedelic clouds.

My idea was to animate elements of the key trends for the season as well as details within the clothing in a manner that reflects the playful and fun nature of the brand.

Music - Maliblue by Darius

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