The second of a two part video series i made for http://www.missguided.co.uk/ informing girls around the world whats Hot this Spring/ Summer for 2013. Directed, filmed and animated by Graphic State of Mind
missguided.co.uk commissioned me to produce and direct their Spring/ Summer 2013 collection teaser. The shoot which took place at Media City’s Dot Factory, was simply shot against pink and yellow brick walls and psychedelic clouds.
My idea was to animate elements of the key trends for the season as well as details within the clothing in a manner that reflects the playful and fun nature of the brand.
Music - Maliblue by Darius
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Here’s the full 90 second spot i produced for Bench clothing which was shown in Berlin last week. The visual received some great feedback and I’m pleased to share it with the world now.
Special thanks to the good folks at thedotfactory.co.uk/ for getting me involved.
Audio design by Blynk facebook.com/blynkmusic